To gain a comprehensive overview, we conduct an assessment of the current data landscape and define channels and stakeholder groups. Our goal—and a key component of this process—is to evaluate data sources and data flows in order to validate the existing measurement framework.

Advanced Activation

We turn your 1st-party data into real results: Through intelligent segmentation and AI-powered data enrichment, we refine your customer targeting. With strategies like value-based bidding, we help you stay ahead of the competition and maximize your ROI.

Data Architecture &

Reselling

We build your future-proof marketing ecosystem: By establishing scalable cloud infrastructures, server-side solutions, and central data hubs, we ensure your data sovereignty. We combine privacy governance with maximum activation capabilities to drive your measurable success.

Advanced Analytics &

Measurement

We make success predictable: Through marketing predictions and media mix modeling, we provide a solid foundation for decision-making. Using smart dashboards and AI-powered insights, we transform complex data into strategic recommendations for action.

We enhanced an insurance company's campaign setup with business-relevant signals and implemented a value based bidding approach to closely align media performance with their overarching business goals. This strategy significantly improved lead quality and cost efficiency and resulted in 90% more leads and a 48% reduction in cost per lead.

We developed a custom valuation model using segment- and country-specific predictors to accurately forecast B2B lead value. This 88% accurate prediction model allowed the client to confidently prioritize lucrative opportunities, reducing cost per lead by 16% while significantly increasing returns.

Boosting ROAS with SA360. We transitioned a European tire retailer to a unified Multi-Target Portfolio strategy, leveraging shared conversion data to dynamically optimize bids across channels. This approach increased ROAS by 22% and conversions by 9%, while simultaneously reducing costs by 16%.